Serum
Serum
₹472
₹500
20
Clinical formulations with integrity, offering single-ingredient skincare at effective concentrations. Transparent, affordable, and focused on results.
Serum
The Ordinary is a pioneering clinical skincare brand that demystifies skincare through simple, single-ingredient-focused formulations and unparalleled transparency. Each product highlights one or a few key, high-purity active ingredients at effective concentrations, allowing for personalized and targeted treatments. The brand is founded on integrity, offering honest pricing and clear communication about what each formula is designed to achieve.
Provides targeted, effective solutions for a wide range of skin concerns (like hydration, texture, tone, and signs of aging) using proven, high-purity ingredients.
Follow the regimen guide: apply water-based solutions first, then oils/suspensions, and finish with creams. Always patch test and introduce one new product at a time.
High-purity, well-known actives like Hyaluronic Acid, Niacinamide, Retinoids (Granactive Retinoid/Retinol), Alpha Arbutin, and Peptides, in straightforward, no-frills bases.
